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All about ECOA

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Many are unaware of the term ECOA which stands for Email change of address. That is the reason they never bother to inform about their change of address. There are another set of people for example those who are in this industry who are very much aware of the term, its use and its purpose, yet they never take this seriously. Have you ever checked on how many readers have ever submitted an email change of address form? How many readers even know where to go to submit an email change of address form? We are not saying that you go to every retailer and other offline stores and inform them about their change of address. We are concerned about using one of the companies that offer email change of address as a service. Where do they get their names and email addresses? I sure don’t know. How many readers have actually purchased an email change of address service for one of your mailing lists? Do you know where the addresses came from? Not many people buy this email change of addres
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Get your data fixed with list append

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Data lists and mailing lists are not a cheap buy available at your door step. In order to lay your hands on the most responsive and good quality mailing list, you have to shell out a good amount of money from your kitty. But is this a onetime investment… No! Just because you have spent a lot on that particular list for example technology users list, do you intend to depend on it for the rest of your life. No… certainly not. Email lists, phone numbers, mailing lists everything is dynamic. It keeps changing with time. That leads to the next question, should you buy a fresh list every time you want to launch a new product… Not really. Investing one time on a responsive, highly potent mailing list is a smart investment. It can be used at least for 6 months with few glitches towards the end of the 6 month span. What next? If you are happy with the response, you may go back to the same list provider for a fresh and updated list. But that will cost as much as the first one. On the
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Choose your data Vendor right

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When it comes to data appending , then choosing your data vendor plays a major role. There are hundreds of names which are into data services. All you have to do is filter them through to select the right one for you. Data vendors with relatively poor name in the industry will make you end up with bounced mails and spam mails too. There are many firms that offer demographics, psychographics and lifestyle profile data. If you do not have time to research all of them, your data vendor or service bureau is likely to have a data expert who can recommend the right source for your purposes. When it comes to data you cannot calculate every penny invested. Quality has a price and if you are getting something at a much cheaper price, make sure you check the quality either by requesting a quote or ordering a list. If the purposes for which you are enhancing your file include mailings, models and new customer acquisition, consider that you will soon spend more on postage to mail one custo
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